You should create a Safe Haven case in the TSP and note in the ticket that you are a Safe Haven client. Safe and Secure Data Partnerships with LiveRamp's Safe Haven Find out how you can maximize the value from data and strengthen customer relationships. Safe Haven helps you create models for offering customers enticing content and promotions at relevant stages across the life cycle. What Can LiveRamp Safe Haven Do For Me? For Safe Haven users, watch these videos to learn how to complete specific actions, workflows, and use cases. Your consumers expect you to be worthy of their trust and to protect their data. See "Add a New Dataset to the Active Taxonomy" for more information. During Implementation, your Implementation manager will work with you to configure your data update ("refresh") options: Full refresh: Any new data will completely replace the data that came before it. This can also be overwritten for each table. Home page: When you first log in, you can click tiles for key activities. LiveRamp was founded on industry neutrality, which has enabled us to enforce high standards in our partnerships to ensure our clients are working in an ecosystem based on consumer protection and data security. Understanding Safe Haven The RampIDs will be LiveRamp encoded to enable a join between customer data sets. LiveRamp Data Security Overview Announcing Safe Haven Product Updates (2021-04-13) Every business partnership is unique, with different levels of trust and different goals for collaboration. LiveRamp can help you deliver timely and relevant experiences across multiple touchpoints to create lasting loyalty and drive revenue. The Data Hub user interface has the following main pages. Plataforma. informative. Tableau Creator is available through the virtual desktop environment to build new data sources and Tableau workbooks. By offering better customer experiences to your target audiences, youll reduce ad spend and improve media efficiency. The LiveRamp AbiliTec API is an identity resolution technology for offline data (personally identifiable information or "PII," such as email address, name, postal address, etc.). Safe and Secure Data Partnerships with LiveRamp's Safe Haven In order to restrict the permissions that are enabled for a report viewer (business user), some companies disable report publication to the Tableau Server. Each user can access the tools they need based on the permissions set by the system administrator as shown in the following chart: See "Safe Haven User Personas" for information on the access given to each Safe Haven persona. Measurement: Perform cross-screen and cross-platform measurement and attribution. Key changes to the navigation include: The account switcher icon at the top of the expanded left-hand navigation allows you to switch between multiple accounts. (5 minutes), Learn why brands rely on Safe Haven to access deeper consumer insights amid rapidly changing industry dynamics. The data are then mirrored into the LiveRamp processing environment through another firewall. For U.S. accounts: https://safehaven.liveramp.com, For EU and some APAC accounts: https://safehaven.liveramp.fr, For Australian accounts: https://safehaven.liveramp.com/au, For Japanese accounts: https://safehaven.liveramp.com/jp. Find new market opportunities, more effective audience strategies, and safely unify diverse data sources to create a complete view of your customer for modelling, analytics, and activation. Fields with more than 250 distinct values are considered "raw fields" and cannot be enumerated (broken out) into individual segments in Safe Haven. Safe Haven preserves your audience data investment and creates powerful collaborative opportunities to safely and securely grow a more accurate, dynamic view of your customers. Users with the Primary Tenant Admin persona can manage users in their Safe Haven account and for those of their partner organizations, including: Managing users, including adding, editing, and removing users. (8 minutes). Safe Haven preserves your audience data investment and creates powerful collaborative opportunities to safely and securely grow a more accurate, dynamic view of your customers. Once you've received your Safe Haven login credentials (either from your LiveRamp Implementation manager or from the Tenant Admin for your company's account), you'll be able to log in to Safe Haven and access the applications that have been enabled for you: To manage users in your account, contact your Primary Tenant Admin or Tenant Admin. Move beyond data to actionable intelligence. This report is also available on the Data Activity page. If desired, you can collapse the article tree by clicking the hamburger icon in the upper left corner to view the selected article in full-screen mode: Click the icon again when you want to exit full-screen mode. Measure and optimize data to deliver business outcomes. LiveRamps platform provides privacy-conscious and configurable collaboration across your organization and external partners to build audiences, activate data, and access actionable insights. LiveRamp's Client-Side Tags No, the licenses are included as Tableau is embedded within the Safe Haven product. Click the section heading to expand (or collapse) the section. You can then view from your queries, create data permissions for your partners, and create user-defined functions. See "Safe Haven Administration.". Please reach out to your Safe Haven team for more information. Visit the Safe Haven Documentation Site to browse our help articles to learn how to set up your environment, create audiences, manage permissioning, start collaborating, derive insights, and more. LiveRamp always maintains some degree of visibility into the types of data that are sent into LiveRamp accounts to ensure all legal and contractual requirements are met. Your data in Safe Haven becomes even more useful with the ability to access hundreds of partner destinations across all of your preferred marketing channels. Click the image again to return to the article view. Safe Haven enables four universal use cases to facilitate better customer experiences: Audience building: Combine your own data with partner data to create and amplify audiences for targeting and personalization, Controlled activation: Activate your data with pre-approved partners to personalize your message to your customers, Measurement: Bring together event-level conversion and exposure data to measure the impact of ad spend, Advanced insights: Unify disparate data sources to create a complete view of your customer for modeling and analytics. LiveRamps platform is used by global teams with the assurance that the use cases we enable adhere to all major privacy regulations while promoting innovation. Safe Haven is not a one-size-fits-all solution it can be tailored for your own needs as well as the needs of your internal collaborators, existing partners, and those you work with in the future. Safe Haven | LiveRamp UK For articles that have multiple sections, an article table of contents (TOC) appears on the right side of the screen. LiveRamp is the data collaboration platform of choice for the worlds most innovative companies. Safe Haven removes personal data, prevents re-identification, and has full workflows to support regulated processes such as consumer Opt Outs and Subject Access Requests. Understanding Safe Haven Just click here to suggest edits. Talk to an expert LiveRamp's platform provides privacy-conscious and configurable collaboration across your organisation and external partners to build audiences, activate data, and access actionable insights. Safe Haven consists of two environments to allow marketers and data scientists to collaborate together to generate valuable insights: Customer Profiles is the marketer workspace and can be used for audience building, insights, lookalike modeling, and activation. Would you like to provide feedback? With a neutral and secure environment, data owners tend to feel more confident in providing access to more granular and exclusive data compared to the aggregated data that they might typically share. Users with the Tenant Admin persona can manage users for their Safe Haven account. Connect Content for the Connect application, including the Data Marketplace Safe Haven Data Collaboration | Data Enablement | Safe Haven | LiveRamp Tableau Viewer is available through the reporting module, which is running against a locally installed instance of Tableau Server. This mini TOC shows the names of the sections in the article and indicates which section you're currently in. With 500+ turnkey integrations, you can connect with the best services to deepen your audience understanding, access new measurement reports, or begin a collaborative partnership to develop new predictive models or micro-segments. Please work with your legal counsel and LiveRamp contact to ensure your purposes are configured correctly for any data you may collect in connection with LiveRamp. Just click here to suggest edits. Using the Mini TOC to Navigate Within an Article, Using "Control-F" to Find Article Content, Expanding and Collapsing Section Headings. You specify the appropriate access and tool privileges for each of your own teams, and partners are engaged in the specific type of collaborative environment you want to create, configuring trust and maximising data utility to accelerate your results. Saved Queries: If you find that have a query that you run often, you can open it in SQL Editor, give it a name, and save the query. Enter the credentials you received from LiveRamp or from the administrator of your account (depending on whether LiveRamp or the administrator created your user account). Due to privacy restrictions to prevent records that have been de-identified from being re-identified, limitations might apply. What about segments that contain a small number of records? This will depend on your use cases. Explore and discover the perfect partners for your use case. To make the search more effective, expand any collapsed article sections first. Users with access to Customer Profiles will see the dataset during taxonomy editing on the Taxonomies page. Safe Haven is available wherever LiveRamp is available, including the U.S., UK, France, Australia, and Japan. (3 minutes), Learn how to learn how to create and distribute multi-column custom audiences. Depending on a user's persona, they are granted access to some of the following applications: Activity Reports: Gives LiveRamp Safe Haven (LSH) Admin and LSH Customer Profiles (CP) Admin users access to the Download Activity Reports page so they can download activity reports. From publishers to media partners, from agencies to data providers, Safe Haven is connected to the right opportunities to take your marketing to the next level. Customer Profiles - LiveRamp LiveRamp Documentation Maximize the value of your marketing data. At times, members of your LiveRamp team might also need access to manage Safe Haven users in your account. (4 minutes), How to use LiveRamps person identifier, the RampID, as part of running analytics workflows in Safe Haven. Data (PII + CRM data) is sent to LiveRamp via SFTP, which resides in an external-facing DMZ. LiveRamps platform is built with privacy and security in mind, and is used by global teams with the assurance that use cases enabled by LiveRamp are compliant with all major privacy legislation. Edit, limit, or revoke access at any time. This is to prevent data extraction. For example, if BrandX is distributing segments to your platform, they would enter "BrandX" when setting up the distribution. Access data from anywhere so it can be used everywhere. Retailers will be inclined to share SKU-level data, demographic and shopper behavior data. See "Setting Up Your Safe Haven Environment" for an overview of the implementation process. Primary Tenant Admin: Can do everything that Tenant Admin users can do plus can manage and support partner tenants. For example, publishers and brands can collaborate on the following use cases: Prepare views: Prepare views of your first-party data and then configure query thresholds, column-level permissions, and other detailed permissions when granting access. (8 minutes). These are some of the most frequently asked questions about LiveRamp Safe Haven, so we recorded a. complete with demonstrations to help you better understand how you might use it and draw the most benefit for your organization. To share a case: From within the LiveRamp Community portal, open the case you want to share. Once these artifacts are no longer needed, they will be deleted from your account. When everyone at your company has access to the same data and tools, amazing things can happen. Take control of your first-party data assets and strengthen your customer profiles. Unlock the power of your data and partnerships and learn why some of the largest brands in the world use Safe Haven for data collaboration. See " Distributing Data from LiveRamp Connect ." An alternative method to get data into LiveRamp is our Client Side Tag, a tag that can be placed on any cookieable website, or in any email or online advertisement. Safe and Secure Data Partnerships With Safe Haven - LiveRamp The destination account tile will say "Connect: Select.". Technically it is possible to output a list of customer IDs to an SFTP site for a company to collect. (6 minutes), Understand how to build, gain insights from, and activate audiences with Safe Haven. Once you've received your Safe Haven login credentials (either from your LiveRamp Implementation manager or from the Tenant Admin for your company's account), you'll be able to log in to Safe Haven and access the applications that have been enabled for you: We recommend that you wait to log in until you've been trained and your initial datasets have been successfully ingested. Find out more about our partnerships and the value they can unlock for your business. Permissions: View data permissions that you created on the All Assets page and download the Permissions Activity Report.
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