ON 6 JUNE, AFTER TWO YEArS OF ILLNESS, HE DIES OF LUNG CANCER IN BOLOGNA, SURROUNDED BY HIS FAMILY, IN HIS HOUSE AT GAIBOLA, ON THE HILLS OF BOLOGNA. Harnessing a minimalistic yet functional aestheticthe capsulefurther embodies rag & bones commitment to high quality and expertcraftsmanship. In 1995, the ST 95 line was launched and in 1996, Osti began a collaboration with Superga, which consisted in designing a collection of image-defining garments. Form and functionality, attention to details and advanced material research were at the core of the brand. Therefore, those hands were a bit thicker or darker colored, with an arrow or crescent-shaped point. A friend and colleague once gave Massimo this steel Rolex for his birthday. Our editor-in-chief RJ is a fan of Stone Island, as seen in the picture above. A jacket made of a revolutionary material that changes color with temperature variations due to its special chemical composition. It has little corrector pushers on the side of the case, you can rapidly change the day of the week, the month, the date, or slowly rotate the moon phase disc. The introvert brand itself has nothing to say about it and doesnt even mention pocket watches in the brief historical overview on its website. These materials, created by Osti, became very popular in the textile industry. Create one here, it'll only take 20 seconds, Great read and an amazing collection this man had. In 1988, Massimo Osti's designs developed a new means of communication with the public through the CP Company sponsorship of the Mille Miglia race. WHICH ALREADY PRODUCES 600 000 GARMENTS A YEAR AND IS SOLD IN 500 SHOPS IN ITALY AND ANOTHER 200 OVERSEAS. The Red Daytona, like Ostis, was very popular. The extensive fabric and cultural library were collected over a period of 30 years of work, in collaboration with more than 360 fabric companies and laboratories. Born in Bologna, Osti started working at his father's company, Massimo Osti Production, straight after his high school studies in 1995. The company exported watches to Italy and represented Longines for Switzerland and Italy (Milan). Opening of Massimo Osti Production shop in Naghaori, project by Aldo Rossi Architect Great article! He copied the basic characteristics and redesigned the coat into a 2.0 version, adding rubber coating, insulated padding, and emery brushing for the cotton and net lining. He adds function to the form and creates a completely new look with his innovative materials and combinations. "Asummary of what my life's work has been. There was no way to control everything all in one go, it was impossible to do what an iPhone does now. After a while, Massimo looked at it and decided to silver-plate it. Massimo Osti Production was one of the first clothing brands to use the internet in its marketing campaigns. When better engines, cars, and interstate highways increased the fuel demand explosively, at least in the United States, domestic oilfields were no longer adequate. Stone Island appears cool except for that NATO logo. Hes able to control the full production cycle of his new work. Massimo Osti wanted to create a visual journey, a memory in pictures, reflecting the remarkable atmosphere of this classic car race, photographed by his wife, Daniela Facchinato. February 06, 2020, FABRIC FOCUS: RUBBER WOOL COMPANY S.P.A. Theres also a 60 seconds index in the dials outer rim, divided into steps of 5. Company. The store was designed by Aldo Rossi, one of Italys most renowned architects. The C.P. Back then, Rolex Daytonas were not even a thing. It also lowered the cost of the garment. It was the world's first commercial example of wearable technology. There was no plan behind collecting them, but he just bought the ones he liked and never let them go. IS COMMISSIONED TO PROPOSE A SERIES OF DESIGNS FOR THE NEW VESPA motor scooter. But in terms of the overall durability and wearability of the garment itself, the technical advances of today are the wave of the future. Company collection designed by Massimo is released. A reversible side can a material surprise or new function. The origins of these double-face jackets can be traced back to, for instance, hunting clothing of the 1960s, with a camouflage side and a high visibility side. Company overcoat in wool (1980s). lifestyle perfectly. COMPANY, GFT ENTERPRISES OF JAPAN, MASSIMO OSTI, MITSU AND SANWA TRADIng. 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Sartre coat is an example of Ostis broad interests and inspirations and how he Ostified his inspiration into, in fact, a new product by improving the original concept. Company. Opinions expressed by Forbes Contributors are their own. The watch kept home time, while the manually set 24-hrs hand kept destination time. Massimos watch seems to miss the fixed outer bezel, with its 12-hour scale, divided into steps of two hours. It is a ski jacket that changes color from red to brown when the temperature drops. COMPANY, C.P. This jacket was made from an innovative material, which was the fruit of technological research conducted in Japan. It has an automatic bumper movement. Not only military uniforms or utility vests could inspire Massimo, but also clothes people wear daily. My point is more that he had the idea to use it, and that its been adopted so much since. Most of the early Bubblebacks were time only, but later models also featured date. What Is The Swatch Groups Endgame With The MoonSwatch? C.P. Just unthinkable to do so today. Known as a true pioneer in sportswear fabric experimentation and technical innovation, Massimo Ostis legacy reflects rag & bones philosophy of function and authenticity. They were redeveloped with a new contemporary spirit through specially updated production techniques. On the non-fictional original there are even holders for the ear phones. Designing for a dystopian future, he developed two main fabrics to use which were Thermojoint, nuclear radiation resistant, and Micro, developed from a thermopressing technique originally for paper. April 05, 2023, Massimo Osti Production Add to this Rolexs own innovative approach to watchmaking, and the outcome has to be an outstanding product. The opening of the store was accompanied by a party in honour of Massimo Osti, where historical pieces from his previous work were displayed. Rolex pocket watch C.P. Rolex Sea-Dweller 16600 tritium (1988 2008) This setting enabled timekeeping in two time zones. Today all mills use this procedure for processing woolen textiles, the same process Osti invented in 1987. I recommend to get the best value and quality for your dollar; it is best to plan accordingly. COMPANY STORE IN THE FAMOUS FLATIRON BUILDING in NEW YORK. Caccia and Forato previously worked alongside Osti to create some of his most innovative and distinct fabrics. When pressure decreased, in a diving bell, for example, gasses inside the watch expanded but couldnt get out because of the extremely strong construction of a Submariner. He wanted them to have a used look, visible changes by using it. In the same year Osti experimented with brushed combed wool for the first time. 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This is probably as good point as any to point out that Massimo Osti didnt invent all of these fabrics, and in some cases he would have used them but it didnt go in to production. The name Daytona comes from the Daytona endurance race that has been held since 1966 at the Daytona International Speedway in Daytona Beach, Florida. Massimo Osti was as a graphic designer who experimented with prints on clothes in the 1970s. I find it really sad how in the UK the Stone Island brand is now so heavily associated with Football hooligans and violence. Of course, we spend a little time looking at the more obvious, well documented items as well: Stone Island reflective jackets, CP knitwear, at one point Ben mentions that hes not seen a Mille yet and we are dutifully shown an original cotton version of the famous Mille Miglia jacket, sourced from Too Hot for a tidy sum. Functionality and utility are the key words to keep in mind when shopping for quality outerwear. Massimos other Sea-Dweller (also with tritium dial) has reference 16600 and was in production until 2008. It has a down liner, detachable with a stunning rope system, and an integrated balaclava in the hood. This new collection was so successful that it sold out at every location within 10 days. Its the product of two decades of experience and research in the fashion industry. In the past 20 to 30 years, other Rolex watches became more collectible, and the relatively smaller Bubbleback fell out of grace. Early C.P. It cannot be determined if this is a genuine Rolex, but the watch had a porcelain dial and looks pretty neat. Massimo Osti Production - STONE ISLAND ARCHIVE I recently reviewed a brand collaboration that peaked my interest. Its just to make the most forward thinking things with the given materials. Company Mille Miglia goggle jacket: a protective window on the left sleeve, located at the wrist, to allow brief glance at ones wristwatch at any given moment. The term outerwear refers to anything that was made in an outerwear plant. The company used various brand names, Alba Watch Co., Chronometro Polare, Ecco, LOra, Fidelitas, F.O.B.O., Le Chrysanthm, and Le Salve. So many aspects of where intelligent streetwear would go in the 21st Century. (William Gibson). Although the fabrics had been developed to protect consumers ( which the did); they took a heavy beating, In addition, the cleaning and pressing of the garment became problematic. Waxy smooth coating. Thank you, Balazs Ferenczi and Sacha Davidoff, for helping me with the names and numbers. Ostis goal was to reduce the cost that comes with production and distribution, and thus reduce the price of the garments without effecting quality. As other synthetic breakthroughs began to spill into the outerwear picture such as water repellency treatment in raincoats, the outerwear game transitioned. With Production Massimo Osti returns to the role of producer. AFTER ONLY three YEARS OF ACTIVITY, REGARDLESS OF ITS COMMERCIAL SUCCESS (sales of 25 BILLION LIRE P/A), PRODUCTION IS FORCED TO CLOSE. March 26, 2020, FABRIC FOCUS: KEVLAR There are quick sketches, little notes, pieces of paper taped together. If you have any questions or need help with your order. Moreover, the demands that your lifestyle will place on it. 149.00 The large, central arrow-shaped hand points the date in the outer index of the dial. DIFFUSION BECOMES CHESTER PERRY S.R.L. Thanks 4 the tip. He explains the concept behind ICD and ICD+ (Industrial Clothing Design, the + only relates to the collaboration with Philips), that Massimo was trying to create things for the youth to move round that wouldnt hinder an ability to ride a scooter or bike. [2] In 1984, Osti relinquished 50% of his shares of CP Company to Carlo Rivetti, owner of GFT, but stayed on as president. Company leather overcoat with woolen blanket lining (1980s). Created in 2000 thanks to a collaboration with Levi's, it offered a vast array of high performance technical outerwear. The garment looks rather plain and simple at first sight like a less is more version of the good old N-3B, but then this brutal fur lining growls at you. To achieve this, the design team remained at work for 15 days in a row. He went to the Rolex-reseller, who was shocked. With Production Massimo Osti returns to the role ofproducer. The ones made by Osti have become holy grails, highly sought after by collectors, exactly like certain Rolex watches. Another running theme of the ICD archive is a silver material that is very similar to what you see marathon runners or refugees draped in. Even though Osti had proven to be absolutely unpredictable and therefore always surprising this jacket stood out somehow. Steelium and Rolesor are Rolex creations, patented in 1931 and 1933. If you were to take a scroll down your Instagram timeline and check out some menswear brands these are details that are predominant, almost standard. TheRMADEethos in particular has pioneered the reworking of surplus fabrics and garments to create distinctive and functional pieces. The "Ice Jacket" is also highly waterproof and windproof. ACTIVELY PARTICIPATES IN THE CREATION OF THE ORFEO tv PROJECT, THE FIRST FREE STREET TELEVISION NETWORK. Thats before you consider the date that it was made. COMPANY JAPAN IS CREATED, A JOINT-VENTURE BETWEEN C.P. One garment cannot simple meet all your needs. This particular dyeing technique became typical for Osti's C.P. CREATES THE LABEL LEFT HAND TO DESIGN HIS FIRST COLLECTION REALISED OUTSIDE OF THE COMPANY HE FOUNDED. . The first ice jackets changed from one color into another color, monochrome. The last C.P. The black jacket in which the Sea-Dweller rests is a rare one, discovered in the Massimo Osti Archive in 2010 by yours truly. Main characteristics: natural deerskin look, but warmer feel. 1991 marked the opening of a CP store in New York's historical Flatiron Building, plus the launch of yet another iconic garment within the Stone Island line: the Reflective Jacket. Black branded buttons. IS ELECTED CITY COUNCILMAN IN BOLOGNA, AS AN INDEPENDENT OF THE democratic party of the left, AND MEMBER OF the CONSTITUENTe democratica GROUP togheter with philosopher Stefano Bonaga and semiologist Omar Calabrese. There is not much information about them. Garment engineer Massimo Osti (1944 2005) created innovative and game-changing clothing brands such as C.P. Don't have an account yet? So funny because this is exactly what he did with his products. This is on the outside of zip up vests but is lined superbly on a classic Osti shaped jacket boxy, naval looking with toggles but a neoprene hood. However I think they often overshadow Ostis other achievements in design. COMPANY S.P.A.FOUNDS THE MASSIMO OSTI STUDIO AND MOVES FROM THE FACTORY OF CREVALCORE TO THE HILLS OF BOLOGNA TOGETHER WITH HIS ARCHIVE WHICH ALREADY CONTAINS 7000 USED MILITARY AND WORK GARMENTS.